Successful Marketing Methods For 2008

Is not the online market í ng by definition, a lot? Not necessarily. The online firms come to realization that in an organic environment as Internet, organic marketing is demanded; the payment for traditional or static marketing accepts you only at the moment before it becomes ineffectual. The consumer controls your marketing now.

What does not go With Old Methods?

Old methods of marketing fail because the users begin to sage above (Increase Above) against old raw force by announcing which tries to persuade users by the absolute volume, by using abrasive flags of Web page, Adwords without report shown on the page, or repeated circulars (most restrained according to laws anti-spam).

Old methods do not work any more efficiently for two key reasons. They are the fact that they are a "brightness in the saucepan", by aiming users on Internet sites only as long as you continue paying for the campaign, the second reason is consumers are now at the stadium where they ignore them or go out how they block them (with the justifiable enfichable navigator or the filtering of electronic mail).

Quickly let us go through some of the "traditional" ways in the market on the web and their defects.

• Paid Campaigns - (These only work while active) the Paid campaigns can attract people to your site, but they are regularly not your envisaged market and after fact to arrive they leave fast (High "bounce" rate).
• Banner Ads - People hate banner ads. Most of the ads on the Internet are loathed because they aren't relevant. Seeing a banner for a better ínsurance rate when on a gaming site is a massive disconnect for the audience and a significant portion of banner ads are plain abrasive to users. Filling one third of your page with banner ads will not íncrease the likelihood anyone will care.
• Adwords - Adwords (PPC, Pay Per Click) have the same problem as banner ads, though to a lesser extent. Adwords works by showing " sponsored results, " in the results of research motor. The results of Adword are separated from normal research results so not many persons choose them and unknown quality in the mistrust of reasons of eye of the user (how make I know that a sponsored result is better that an organic result). Competition is fierce, with prices spiraling above and returns remaining constant.
• Newsletters - One word: Spam. Because of the spam epidemic, the users become fact to hire never more careful to accept the mail of any online source. Legislation and the ever increasing ability of spam filters mean a continually shrinking audience (Restricting the ability to send newsletters, and filtering them before they reach your audience).

Marketing "of the Old world" counted on one or two big sources of marketing to drive the circulation with big budgets and a marketing of societies. You must accept people to create news "then you pay to other people to distribute news ", therefore you draw people in your "store" to show them that you have (if they want it or not).

New Methods to Marketing

These days having others create and distribute your content for you is in vogue, it can want to tell to distribute your articles for other users to re-travel by post, by paying users to reconsider or estimate your services, by guiding users directly on forum or by having of users registers to accept exclusive information. In every case, the work of distribution is left in others.

Lets quickly run through some of the new "Web 2.0" ways to market on the web, and the reason you should try them:

• Blogs - The Blogs are a goldmine both to the reader and to the writer. The Blogging is less time consuming and cheaper enough than the traditional marketing. The Blogs give him the aptitude to communicate his personal thoughts in events in his industry and his personal and corporate life, allowing him to join really with his auditorium. Another positive aspect is the component of marketing of mouth in mouth where they recount him for several Web places of social means, engines of search and other blogs, increasing both your credibility and searchability, making it easier for consumers to find and trust you.
• Forums - Forums give you an insight into what people are talking about, letting you get directly into the heads of potential customers. An easy way to find an appropriate forum is by asking existing customers what forums they frequent. Join in conversations, threads, contribute to the community and become a trusted member, then you can give your professional advice and mention what you do for a living. You should approach this as a way to get insight into what people are talking about, with the side-effect of possibly generating leads. If you approach this as direct marketíng, the community will quickly tell and either ban you, or develop a healthy disdain of you.
• Articles - The articles are a big way of showing that you are related to the questions in his industry and the widest world about you. You can present or his articles for a distribution service, or fix it in his blog; even better is a combination of the two: Choose a topic which you enjoy speaking and to write an article (as this one!) with his personal or opinion a little of profitable advice. If it is written well and educates readership, you already will have a rim in his contest.

The topic of the new methods of marketing adapts his content to the auditorium. The intention is to create something that the readership wants to read. The marketing is not on trick or it is missing of sincerity, it is on the communication of his ideas with honesty and authenticity. If it is that it is worth while to his users, then they will speak happily about the content and will extend it around. You have to communicate authentically with your customers and it simply doesn't happen using "traditional" onlíne marketing.

A word of caution: if you try any of the above methods but approach them traditionally (as a direct marketíng channel) then not only will you annoy a great number of users, you will also damage your company image. Again I stress the above point, make the content something people want to read, not just marketing material.

Old Methods of Marketing Which They Approach Now Differently

Benjamin Franklin said insanity is "doing the same thing over and over again and expecting different results." This is increasingly true for some of the more traditional forms of onlíne marketing. It's not so much what people are doing, but more a case of how they are being done.

Let's take a look at how we should be approaching some of the old marketing methods today.

• Press Releases - Before we start, I'm sorry to tell you, but unless you are in the 5% of the market that people pay attention to, no-one reads your press releases - at least no potential customers do. A high percentage of companies marketing on the web use traditional methods of delivery, either in print or on a section of their website. Consider changing your press release to positively present your company then send it through a syndication service for papers and online news sources to pick up and republish.
• Search Engines - Previously you had to specifically tailor your site to search engine specifications to ensure you had a high pagerank and were located at the top of search results. To put it simply, the important factor was how your site was presented to the user. These days although page display has an impact, it is far more important to have the right content on the site. Search engines now care more about content. Structure your pages logically and efficiently with appropriate content for each page, and be sure to link to those pages wherever possible, especially if you are engaging in blog or forum marketing.
• Mailing Lists and Newsletters - With new anti-spam laws coming into effect, coupled with users increasingly annoyed at anything email based, mailing lists and newsletters are becoming far less effective. Ensure all the users on your mailing lists and newsletters have agreed to receive them. You don't need to re-ask permission from your existing líst, but be sure to let users op-out, and put an optional op-in form link in your communications.

Old-world communication can still be effective, but you need to ensure it is not your only approach.

The Conclusion?

Reevaluation is the key to a healthy online presence. You need to be constantly measuring and reevaluating your marketing methods to ensure you are not wasting money, and can take advantage of effective new methods.

Also I make money via Copeac, Text Link Ads, AuctionAds and new affiliate network Pepperjam

The Top 10 Dumbest Web Site Decisions

I think it will be verry usefull for more new webmasters and bloggers.

By Kalena Jordan (c) 2007

10) Misspelling a Domain

Back in the glory days of the late 1990's when I was working for a large Internet agency, the web designers had responsibility for the registration of domain names on behalf of clients. One particular designer had a face to face meeting with a major client, during which the client asked him to register CarTuneCentral.com (or so he thought!). The staffer did a check and was delighted to see the domain available. He made the purchase and proudly emailed the client.

An hour later his boss called him in to his office to say that he'd had a call from a very frustrated client who *actually* wanted him to register CartoonCentral.com. Needless to say the desired domain wasn't available and the whole office dined on his mistake for months.

9) Letting the Domain Name Expire

Now what type of company would allow their domain to expire a month after site launch? A very large one, that's who. I'll save the company some embarrassment and won't reveal their name but the site was offline for a total of 2 days while they scrambled to pay their registrar, sort out DNS propagation and cover their tails.

8) Flashing your Cyber Underpants

One of the most common web site management platforms provided by hosting companies used to store the site statistics in a common folder called /statistics/. You could password protect this folder, but the default was to leave it open to the public and so many unwary webmasters unwittingly published full traffic data for their site on the Internet, open to any person who knew where to look.

I learned this the hard way in a public forum from a member who said he had just reviewed my traffic for the previous month and was very impressed. Publishing site statistics for all the world to see is what I call flashing your cyber underpants and I haven't let it happen again!

7) Publishing Sensitive Company Information

Quite a few companies have been guilty of doing this, including AOL, who published a search data report in 2006 that contained the private details of thousands of AOL customers. Although the report was taken offline within a few days, it had already been mirrored and distributed across the Internet. The fallout eventually led to the resignation of AOL's Chief Technical Officer.

Although not quite as serious, an ex-client of mine once published a page that had notes on it from the Sales Manager about the best way to strong-arm a customer into purchasing a higher-ticket item. Apparently the web designer didn't realize the hand-written post-it notes were not part of the web page copy. Duh!

6) Using an Insulting 404 Error Page

I clash with the web design team of one of my clients on a regular basis. Earlier this year, my client completely re-designed their web site and so I recommended they ask their web design team to design a custom 404 error page in case visitors navigated to a page on the old site that no longer existed.

Their web design team put up a message that read:

"404 Error. You've obviously typed in the wrong URL. Either that or the page you are looking for no longer exists."

That was it! No apology for the missing page, no recommendatíon to use the navigation to find what they were looking for, just an insulting message that accuses the visitor of being an idiot. Persons viewing that page would be clicking the "back" button as fast as they could.

5) Taking a Site Offline for Maintenance

I find it fascinating that very large sites run by intelligent people still get taken offline for maintenance on a regular basis. Search engines don't understand the "Back in 15 minutes" sign and the longer the site is down, the bigger the risk.

If search bots try and index a site while it is down, they will most likely assume the previously indexed pages have expired and drop them from the search index. This means that all your hard-earned rankings could be flushed down the toilet until search engines can successfully re-index your site. Surely a mirror site for maintenance periods isn't that difficult to set up?

4) Buying a Dot Bíz When the Dot Com Was Available

Ok, I'm putting up my hand on this one. I'm not going to reveal the domain but yes, I registered a dot bíz domain back in 2000 when the dot com was actually available. The dot com version of my domain was bought by Yahoo a short time later and turned into a product site. Ack! My excuse is that, at the time, dot bíz sites were rumored to be the next big thing and all companies were being urged to choose them over dot coms. Ok, I was wrong!

3) Allowing a Customer Complaint to Remain on a Site for 12 Months

When I was working as a public relations consultant, I was given the responsibility of re-writing the web copy of a large real estate client. One of the areas I was asked to re-write was the welcome paragraph on the Customer Feedback page where existing customers of the estate agent chain could login and leave comments about their experience.

While writing the copy, I scanned some of the customer feedback and came across an aggressive message left 12 months earlier by an obviously unhappy customer. She had used some of the most colorful language I've ever seen (and some that I hadn't) and very detailed descriptions of how she was going to take her revenge on the company for allegedly allowing a tenant to destroy her house. Nobody in charge of the web site had even noticed the comment and I still wonder how many potential customers would have been put off from using the estate agent after reading it.

2) Switching a Web Site Off for a 3 Week Christmas Vacatíon

Yes, many moons ago, an ex-client of mine decided to take her entire web site offline (without telling me!) while she was on a 3 week vacatíon over Christmas. Only a month earlier, she had paid me $5,000 to optimize it for search engines.

It had just achieved some impressive top 10 results and all the carefully optimized pages were attracting good traffic when she shut it down and replaced the entire site with a 1 page sign that said "closed until after Christmas". I noticed the traffic and search ranking declines in her stats and was completely flabbergasted when I found the site gone. Her response when I confronted her? "Why didn't you TELL ME this could happen?"

And the dumbest web site decision I've ever witnessed?

1) Promoting a Domain Name You Don't Own:

My Alma Mater, the University of Newcastle, have spent thousands of dollars on television advertising here in Australia, marketing their new site for online post-graduate coursework: GradSchool Dot Com. There's only one problem. The domain for this site is actually Gradschool.com.au. They don't even own Gradschool.com!

Sadly, this glaring marketing error seems to have totally escaped them and they are happily referring to their brand as Gradschool.com on all their marketing material and throughout their .com.au domain. It's tragic to think of all the potential students typing in Gradschool.com expecting to find the University program. I see that whoever purchased Gradschool.com has slapped up some AdSense code on it so at least somebody will reap the benefits of those thousands of advertising dollars wasted by the University.

Don't let any of these web site tragedies happen to you. Make sure that your site decisions aren't in the hands of dummies!

Also I make money via Copeac, Text Link Ads, AuctionAds and new affiliate network Pepperjam

DIGG Hack For Great PR Little Old But Still Works!

Simply go to digg.com....

Go to pages that are older than 365 days guaranteed high page rank pages. You can find some in the newer sections of digg too... But go to pages olderthan 365 days....

Click on the comments of these stories and take a look.... Tell me what do you see... You will see high page rank pages.... Most of them PR4 and up.... Now all you do is make a comment and post your url like this hxxp://www.yourdomainname.com and that's it...

Your link is now on a high page rank page for free..... Now just search around and keep looking you will find some pages that are really really high page rank such as PR8, PR7 and more.... Usually you'll want to choose the ones with themost diggs because they will usually have higher page rank... Now shhhh keep this quiet because too many people doing this will lose its effectiveness...

So basically u do this:

1. Go to digg.com
2. Go to pages 365 older
3. Post comment on high page rank pages with link in comment
4. Repeat and repeat..:-)

Also I make money via Copeac, Text Link Ads, AuctionAds and new affiliate network Pepperjam

Blackhat Money Trick For Your Blog (Myspace)

Start by creating profiles, you will need about 10 different accounts for this so make 10 fake hotmail accounts get them varified and then do nothing with them for 2 weeks (just so it doesnt look suspicious to the myspace police).

Ok next your going to want to write out a basic female profile, dress it up using all kinds of horrible glitter text and scrolling images so it looks like 99% of other peoples profiles on myspace, make sure you use a picture of a female from a free stock site, she needs to be attractive!

Then you need to get hold of some software called Friends Extractor, this is a basic tool that picks out a set number of profiles that have a set number of friends (i.e 100 profiles that have over 10,000 friends), now build a list of friend ID's that have over 10,000 friends, these pages get pageviews and traffic so we want them on our friend list - I would recommend you leave the program to scan over night and build up your list to a few thousand friend IDs (agian these should all have over 10,000 friends).

Next job is to get hold of Friends Blaster Pro and split your list up into 400's, so copy and paste your text file (made by Friend Extractor) with friend IDs and paste it into excel, scroll down in excel and cut it off at 400 then copy and paste that list into a blank notepad document then save it as list1.txt, you now need to get your hands on some decent protection, I recommend ghostsurf as an IP address hider.

Next load up Friendblaster Pro and visit ipchicken.com to check your IP has changed, next you want to simply load the list (list1) into Friendblaster Pro, you can do this by clicking the "import from file" button and browsing for list1.txt.

Ok so first things first, delete tom from your friends , next load in the list and then click friends requester tab and hit send, the program will now send out pending requests but you may need to type in some captchas so watch the program cycle through and be ready to type.

Now do this for the other 9 accounts (doesnt have to be on the same day) so by the end you should have 10 accounts with some friends on them but your friends should have 10,000 friends or more, now we want to send out general comments to all friends over our 10 accounts (agian this doesnt have to be on the same day), just send a general comment like "thanks for the add".

Next comes the clever part, a transparent gif.......

Okay so now that you have got your "regular, innocent" profile accepted you simply do the switch and add a little blackhat to the mix, you need to create a transparent gif in photoshop that is large enough to sit over the top of your ENTIRE profile, this means that whenever someone clicks anywhere on your profile they are clicking a div layer with a transparent gif and as we all know, image can be linked to websites!

Next you want to get an account with blogger and start a brand new blog up, this is where we are going to send our traffic, for this you need a CPM advertiser, I recommend the news room or perhaps a pop up advertiser (not sure if blogger allows that code), the great thing about the news room is that it pays $1 per impression of its news widget, basically you can just fill the page with these widgets to jack up the amount you make per page view.

Next you want to link your gif image to your blogger page, so now everytime someone clicks anywhere on your profile you are sending the traffic to your blogger page which has CPM adverts on it, you make money whenever someone visits your myspace page, to make it even more stealth I recommend you place some CSS code to change the cursor from the hand icon to a regular mouse pointer hehe.

From our previous comments (which will be accepted because our profile wasnt spammy then and we were just a regular hot babe ;-)) we should be getting some page views to each profile which means we should be making money :-).

Also I make money via Copeac, Text Link Ads, AuctionAds and new affiliate network Pepperjam

Get indexed on Google within 24 hours and Get Paid to Do It!

Tutorial from the Guru SEO forum. I thought this might help some of you.

Ok, so you've just created your new blog, mini-site or other fancy presence on the web. You've got your adsense in place, your first few articles written and you are ready to be indexed on Google so you can start building traffic and hopefully make a little money. Well, personally I don't like to wait that long to start monetizing my website. So I devised a little plan that gets my site indexed within 24 hours, every time, and starts making me money immediately.

Here is my short to do list to make it happen: For this example let's say I have registered SkinCareBible.com obviously for the niche of skin care. (Not a site or niche I use - just a random example)

The first thing to do is set up an email box called: contributors @ skincarebible.com (or whatever the actual domain is)

The second thing to do is find an affiliate product that has something to do with the niche of my new site. It can be a Clickbank product or an affiliate program of any kind just as long as it is good and relevant to my niche.

Once I have found a relevant product I set my affiliate link as the signature for all emails coming from my new domain. The signature says something like: Have you seen the latest breakthrough in "Niche Name Here"? (Note: I usually cloak the signature link with a simple redirect page)

The third thing to do is a quick search on ebay or google for some info or something about my niche with master resale rights. Most of the time I can find it on ebay for less than a dollar. (Just search your niche along with the word "resale")

The fourth thing to do is set up the resale product or products with paypal. I set the price at $7 or under. (I like to use ejunkie to host my files for sell but it isn't absolutely necessary)

The fifth thing to do is set up an auto-responder for the email address that I created in step one.

The text reads something like this:

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"Thank you for your interest in becoming a contributor to SkinCareBible.com (or whatever). We will review your submission and contact you if we feel that a working relationship can be established. Our current contributors find the resource below very useful. As a potential contributor you may get your copy of this $89 resource for only $7. Title of Product Goes Here (link to the reseller products I set up through paypal). We hope to be in touch soon. - SCB Staff "

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The Sixth thing to do is to go to craigslist.org and choose the largest city that will have an interest in your niche.

Post an ad under "creative gigs" that looks something like this:

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Title: Can you write articles about skin care? SkinCareBible.com (<- make sure that is an active link. Very important!) is looking for aspiring writers with an interest in skin care and beauty. Everyone is welcome to apply. Please submit a short sample of your writing on any related subject (200-400 words) to contributors @ skincarebible.com

-----------------------------------------------------------------------

Now here's what happens:

1. That live link on craigslist.org will get you indexed on Google within 24 hours every time.
2. Lot's of targeted people will click on the link to see what your site is and some always end up clicking on adsense ads.
3. Your auto-responder will fire off immediately to anyone who responds to the ad and offer them the "discounted" info as well as show your affiliate loaded signature. (again to highly targeted people)
4. If anyone actually sends you good content (most will suck) you just scored a great writer for your site. Work out a deal accordingly.

Don't try to keep bumping the ad to the top. Leave the ad live until it naturally expires. If it made you any money, (always does), then run it again.

You were going to try to get indexed anyhow and this way is is a hell of alot more productive.

Also I make money via Copeac, Text Link Ads, AuctionAds and new affiliate network Pepperjam

Top 5 Ways To Generate Low Cost Website Traffic

There is one hard and fast rule in generating income for your website: A steady flow of website traffic. If no one goes to your site, it hardly bares a chance of generating an income. Many sites have tried and failed in doing so, and these results to the sites demise. It takes money to maintain an income generating site; it also takes money to make money.

BUT, it doesn’t take a whole caboodle of cash to generate website traffic for your site.

Ever wonder how does big hit sites drive traffic top their site? Most of them are spending tons of money to drive the traffic to their sites, investing in many advertising campaigns and different forms of marketing schemes and gimmickries. This is all worthwhile because, well, they are what they are now, high earning, big hitting websites.

You don’t have to do this if you don’t really have their resources. There are many ways to generate low cost website traffic without having to spend what you don’t have or can’t afford. Many people have banked on high cost methods and have ended up losing their shirt over it.

Here I present to you the Top five ways to generate low cost website traffic that could help your site a whole lot. Even if you only get a small percentage of successful visitors in to client ratio it still works especially if you get a high number of website traffic.

Exchange Links
This is a sure and proven method. Rarely would you see a site where there is no link to another site. Many webmasters are willing to exchange links with one another so that they could produce more public awareness about their sites. You’ll soon see and feel the sudden upsurge of the traffic coming in to your site from other sites.

A major prerequisite in exchanging links with other sites is having the same niche or content as the other site. They should share a common subject so that there is continuity in the providing of service and information to what interests your target traffic.

Exchanging links also boosts your chances of getting a high ranking in search engine results. It is common knowledge that search engines ranks high sites that have inbound and outbound theme-related links. With a good ranking position in the search engines, you will generate more traffic in your website without the high costs.

Traffic Exchange
This is like exchanging links but on a different higher level. This may cost a bit more than exchanging or trading links but could be made cheaper because you get to earn credits. You can use those credits when viewing others traffic, while you earn credits when someone views yours.

Traffic exchange services are the viewing of another’s site or page. This is done vice versa where a site can use your sites contents and so can you to his or her site. You both benefit from each others efforts to generate traffic. The other sites visitors can go to your pages and know more about your site as well as theirs. Once again the public awareness of your sites existence is boosted.

Write and Submit Articles
There are many e-zines and online encyclopedias in the internet which provides free space for articles to be submitted. If you want to save costs, you can do the articles yourself. There are many freelance writers who are willing to write for you for a small fee, but to save money, it is wise to do those articles yourself.

Write articles that are themed along with the niche of your site. Write something that you have expertise on so that when they read it, they can feel your knowledge about the subject and will be eager to go to your site. Write articles that produce tips and guidelines to the subject or niche your site has.

Include a resource box at the end of your article that can link them to your site. Write a little about yourself and your site. If you provide a light, information-laden and interesting article, they will go to your site for more.

Make a Newsletter.
This may sound like hard work because of all the articles you may need to use to build a newsletter but on the contrary, this is not so. There are many writers and sites that are willing to provide free articles as long as they can get their name in on your newsletter. This will also provide free advertising for them as well.

As your newsletter gets pass around, you can widen your public awareness and build an opt-in list that can regularly visit your site.

Join Online Communities and Forums
This only requires your time and nothing else. You can share your knowledge and expertise with many online communities as well as your website. You can get free advertising when you go to forums that have the same subject or niche with your site.

Share your two cents and let them see how knowledgeable you are with the subject. As you build your reputation, you also build the reputation of your site, making it a reputable and honest business that could be frequented and trusted by many people.

Top 5 Most Common Mistakes With Do-It-Yourself SEO

I look at a lot of sites on a daily basis. There are a lot of common problems I see on sites. Some people may have tags set-up improperly or use tags that have no real purpose. I have compiled a list of the 5 top do-it-yourself SEO errors. It's safe to say that many do-it-yourselfers may have at least one of these errors on their sites. These should help you omit these often costly mistakes and pull you up in the ranks.

1) Keyword tag – A keyword tag is for keywords, but not for any keywords. You can’t just stuff this tag with keywords that your entire site is related to. The tags should reflect keywords only on that particular page; not the entire site and not every keyword you think your site might be searched on. Also, you should have no more then 20 words in the tag. You should not repeat any word more than 3 times. If you sell tickets, for example, don't write: Broadway tickets, circus tickets, hockey tickets, boxing tickets and so on. Do use Broadway, circus, hockey, boxing, tickets and so on.

2) Abstract tag – It is sometimes used as a replacement for or combined with a description tag. However, more and more people are using these to stuff keywords. Search engines like Google are interested in what is on the page. More specifically, what visitors can view. In my opinion, the abstract tag has no place on a site.

3) Description Tag – The whole point behind this tag is to describe what the “page” is about. Keywords related to the page should be implemented as well. The limit on words should be 20 – 25. I see many website owners stuffing this tag with keywords, or having a description that is entirely too lengthy. Stay within these guidelines and you will be fine.

4) Title tag – This, to me, is the most important tag. This is the first tag the search engine reads. It tells the search engine what the” page” is about. Don't put your web address here. Do not add your company name in the beginning of this tag either. It should not exceed 60 characters.

5) Content- If you notice, I have been commenting on relevancy to the “page”, not your overall site. Each page has it’s own keywords. Tag the title tag, description and keyword tags. All of these keywords should be the same. Add them to your content as well. Now your page should be fairly well optimized.

Why do sites fall short? Simple, content is not optimized. Search engines are, for the most part, pretty basic. You type in a search term and it retrieves sites containing those terms while also taking a few other factors into account. So, if your site doesn’t have these terms, how will you be found? You won’t. Over do it with keywords and you will experience the same result, but for different reasons. Sometimes reading everything about SEO can be bad. Trying too many tricks, tips or methods is like too many cooks spoiling the soup. In the end they can do more bad than good. These are very basic rules that should be followed by all. In, doubt? Always consult or hire an SEO professional.