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Friday, January 18, 2008

Fake Your PageRank And How Detect Sites With Fake PR

While most SEO professionals agree that the green PageRank display has little to do with the actual performance of a site in Google and other search engines, many webmasters still focus on websites with a high PageRank when he promotion of their websites.

How to fake the PageRank of your sites
The PageRank of a web page can be faked with a combination of a 301 redirect and cloaking. It makes like this:
  • The search engine spiders visits a web page URL and the server redirects the spider to a web page with high PageRank.
  • Google assigns the high PageRank to the page with the redirection because it believes that the pages are identical.
  • When a people visits the web page URL, the server does not redirect the surfer. Its means that the user sees the web page of the faker and the Google toolbar displays the PageRank of the redirect URL
For users, it would seem that the web page has a very high PageRank although it has not. Note that this method does not increase page rank in any way. It affects the fair value PageRank displayed in the Google`s Toolbar.
Google does not like cloaking at all so you risks to the ranking of your website if you use the above method.
How to check website for a faked PageRank

If you suspect that a web page can have a faked PageRank, then you can do the following simple check:

  • Search Google for "info:domain.com" (without the quotation marks, replace domain.com with the URL that you want to check)
  • If there are no results or if the URL returned did not match the original URL then it is likely that the PageRank has been faked. If Google returns a single URL of the request and if the URL is the same as the checked URL the PageRank is okay.

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