Now, I am going to share you "Strong" words to rise up your CTR by 225%. Many research shows that these words are the most effective and powerful for your pay-per-click (PPC) campaigns. Moreover, these words are the elements of the call to action phrases to direct visitors to your site from your ads.
Here are the "Strong" words to increase your CTR by 225%:
Let's look more closely at the "Strong" words and see what kind of excitement that evoke and how to create a strong sense of encouraging users to click on your ad through to your site and how they can ultimately generates feeling effect your conversion rate.
1. New
Your potential customer either has your product or service already or not. If you have a newest version, is bound to be better, no? "A '99 Audi A4? "Our Service"? Or "The New Audi A4? "Our new service"? That sounds stronger for you? Say it aloud. Hear the difference?
2. Guaranteed
In today's modern world of electronic commerce, everybody wants to take the right decision and minimize risk. Your potential customers want to be sure that what you offer to minimize their risks. Make sure that is in the back of their minds BEFORE they come to your site.
3. Discover
The word "discover" evokes a feeling of being the first to find something. With paid search, potential customers want to feel as if they are among the first to find your product or service.
4. Save
Most people would like to save something. Save a life, save all problems, save MONEY. Your customers are no different. They must know that they are saving before coming to your site.
5. Proven
You would not want to be a rabbit for a new pharmaceutical product would you? Your clients do not want to be for your product also. Again, this word removes another element of risk.
6. Safe
Everyone wants to feel safe. Especially when buying online, giving out personal information or useing of a product or service (especially for their children). Your potential clients want to feel safe with your product or service. Make sure they feel it before they visit to your site.
7. Easy
Who does not want their life made a little easier? Your potential clients want to be sure that buying from you to make their life easier than if they buy from your competitors. Easy can be applied to many areas of your business. (Easy shipping, easy ordering, easy clean product, easy peasy!)
8. Free
Probably the most powerful of them all. Who does not want a free lunch, a wad of free cash, free shipping, free anything. Everybody wants something for free. Its in our blood. If you offer something for free, make sure people know about it. Use it as your unique selling proposition.
